Scene
Model A brand is a brand in fast consumer business, wanting to expand the sales channel on TikTok Shop. Prior to collaboration with GoMax, the brand was mainly based on advertising to pay for the rising cost of transition.
The campaign's goal was to use the KOC network to create the authentic review content, reducing its reliance on the cost ad and building brand trust with young consumers.
Solutions
- GoMax selects 50+ Cector matches the brand's row and target object
- Each Cector receives the product for free and is directed to the main message, but freedom to create the content in its own style
- The campaign lasted 30 days with two content campaigns: the 1st wave of identification, the 2nd single-centered focus over Livestream
- The entire performance is monitored through the GoMax panel
Results
After 30 days, the campaign noted an increase in sales by about 100% over the previous month on TikTok Shop. The cost of each single (CPO) was significantly reduced to the standard payment ad. Over 100+ video review was produced, including more videos that continued to make sales after the campaign ended.
The Model A brand has currently extended long-term partnerships with GoMax Network and extends to other commodities.