Case Study: Thương hiệu Mẫu A Achieves 100% Sales Growth Through KOC Campaign

Background

Thương hiệu Mẫu A is a brand in the FMCG sector looking to expand its TikTok Shop sales channel. Before partnering with GoMax, the brand relied primarily on paid advertising with rising conversion costs.

The campaign goal was to use a KOC network to create authentic review content, reduce dependence on paid ads, and build brand trust with younger consumers.

Solution

• GoMax selected 50+ creators matched to the brand's product category and target audience
• Each creator received free products and key messaging guidance but had full creative freedom
• The campaign ran for 30 days in two waves: wave 1 built awareness, wave 2 focused on closing sales through livestreams
• All performance was tracked through the GoMax dashboard

Results

After 30 days, the campaign recorded approximately 100% sales growth compared to the previous month on TikTok Shop. Cost per order (CPO) decreased significantly compared to standard paid advertising. Over 100 review videos were produced, many of which continued generating sales after the campaign ended.

Thương hiệu Mẫu A has since extended its long-term partnership with GoMax Network and expanded into additional product categories.