Case Study: Sample Brand B launches a new product line with the KOC network

Background

Sample Brand B was launching a product line into a category where it had no existing audience. The problem was not the advertising budget — it was that nobody had seen the product yet, so there was nothing for anyone to talk about.

Approach

• GoMax picked creators in the NET whose audience overlapped the line's intended buyers
• Every creator received the product before the on-sale date and chose their own angle
• The brand approved the required message, not the script — the content kept the creator's voice

Outcome

This is a sample case study. The campaign's real figures are not published here, and illustrative numbers would only make this page less trustworthy. What is worth recording is the process: choose creators by audience, ship the product early, and leave the content decisions with the creator.