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Case Stuxy
Case Study: Template C franchise converts from payment ad to Creator content
Brand
Scene
Model C brand sales mainly through payment ads. Each round of bids pulls the singles, and the brand has no content property of its own when the promotion stops.
How to Do
- GoMax and the brand merge a narrow production item to begin, instead of opening the entire catalog
- Creator produces multiple variations for the same product, each video tries a different approach angle
- Good active videos are used again as advertising content, instead of built-up photographs
Results
This is a sampled cate Suy and unincorporated data. The notable part is that the brand ends the campaign with a video library that can continue to be used, rather than just the report of an ad campaign that was turned off.