Case Study: Sample Brand C moves from paid ads to creator content

Background

Sample Brand C sold almost entirely through paid advertising. Every rise in auction prices pushed its cost per order up, and when the ads stopped the brand owned no content of its own.

Approach

• GoMax and the brand agreed a narrow product selection to start with, rather than opening the whole catalogue
• Creators produced several variants for the same product, each video trying a different angle
• The videos that performed were reused as ad creative, in place of studio product shots

Outcome

This is a sample case study and it carries no figures. The part worth noting is that the brand finished the campaign holding a library of video it can keep using, rather than the report of an ad set that has been switched off.